Marketing Coordinator
Position: Marketing Coordinator
Reports to: Assistant Director of Philanthropy
Employment Type: Full-time
Pay Range: $50,000 – 55,000
ORGANIZATIONAL OVERVIEW
The Gifford Youth Achievement Center (GYAC) is a nonprofit organization that offers year-round educational programs for students in grades K – 12. The Center is located in the heart of the Gifford Community. In 1998, GYAC opened its doors seeking to increase the graduation rate of African American students, which in 1996 had fallen to less than 30%. GYAC hosts more than 250 students a day through its educational afterschool program and nearly 300 students through its academic summer camp. The Center’s mission is to serve the local community by offering educational, cultural and social opportunities for youth and families. Twenty-six years later, GYAC is still Changing Lives, Changing Futures.
CORE RESPONSIBILITIES
GYAC’s Marketing Coordinator (MC) is an integral part of the fundraising department. The MC will work in collaboration with the Director of Philanthropy and Assistant Director of Philanthropy in the following key areas:
- Support the marketing team with planning, implementing, and monitoring marketing campaigns in support of fundraising initiatives and GYAC general outreach
- Design marketing materials and collateral
- Organize and coordinate marketing events such as speaking engagements, tours, fundraisers, donor appreciation events, health fairs, and student programs
- Evaluate data and create reports on key metrics used to monitor campaign efficiency and analyze trends
- Write and edit content for various platforms such as social media, website, newsletters, and press releases
- Provide administrative and project support for a variety of marketing initiatives
Social Media Content Creation
Using a combination of graphics and photos, create a variety of content for GYAC’s social media pages: Facebook, Instagram, Twitter, LinkedIn
In collaboration with the ADP, create a content calendar.
Share GYAC content to public community groups.
Social listening: Monitor and respond to social media comments, shares and likes.
Marketing Collateral
Design flyers, advertisements, social media posts, banners, newsletters, brochures, etc.
Monitor GYAC’s marketing materials and replenish as necessary.
Organize and maintain inventory of GYAC’s marketing materials.
Photography
Photograph students, staff, volunteers, and donors participating in special events, summer camp and afterschool activities.
Upload and catalog images for use in various communications channels, including digital and printed material.
Adhere to the latest no photo list to ensure parents’ privacy preferences are followed.
Routinely upload photographs to the lobby television.
Events
Assist with the planning and implementation of GYAC’s annual fundraising gala
Prepare marketing materials for community outreach events and speaking engagements
Maintain a calendar of community events and relay special requests to the ADP
Copy Writing
Compose copy for various communication channels: social media, website, press releases, e-newsletters, printed newsletters, flyers, brochures, annual reports, etc.
Public Relations Tracking
Maintain an archive of GYAC in the news.
Evaluate data and create reports to monitor key metrics on GYAC’s social media accounts.
QUALIFICATIONS AND SKILL REQUIREMENTS
- Bachelor’s degree preferred
- 3+ years of experience in marketing, previous non-profit experience a plus
- Strong written and verbal communication skills
- Extreme attention to detail
- Superior organizational and time management skills
- Self-starter, motivated individual who can deliver on goals independently
- Ability to quickly build credibility within and outside of the organization and make an immediate contribution to accomplishing key priorities
- Creative and energetic individual who functions well within a fast-paced, team environment, which includes cross-department collaboration
- Ability to work well with volunteers, staff, students, and donors is essential
- Superb verbal, written and communication skills
- Knowledge of relevant marketing tools and applications such as Hootsuite, Canva, Google Photos, Asana, Adobe InDesign, Photoshop and Illustrator
- Photography and video editing experience a plus
PHYSICAL REQUIREMENTS
This position requires an ability to sit, stand, walk, bend, lift, reach up, stoop, and carry items occasionally. It also requires manual dexterity to operate standard office machines, such as copier, scanner, calculator, telephone, and other equipment as necessary. GYAC expects its employees to follow proper safety standards. Candidates must possess a Florida driver’s license and have access to a personal vehicle for regular travel to and from GYAC events.
COMPENSATION AND BENEFITS
The estimated compensation range for this position is $50,000 – $55,000. Final offers will be based on career experience and may vary from this range due to these factors.
GYAC offers a comprehensive benefits package including:
- Competitive health and dental package
- Paid time off, including vacation and paid holidays
- Matching 401(K) Plan with up to a 6% organization contribution
The Gifford Youth Achievement Center is an equal opportunity employer and will not allow discrimination based upon age, ethnicity, gender, national origin, disability, race, size, religion, or any other status prohibited by law.
Interested applicants should submit a cover letter and resume to Stephanie Nelson, Assistant Director of Philanthropy at snelson@mygyac.org, with Marketing Coordinator in the subject line.
Contact Info
Stephanie Nelson
Marketing Manager
snelson@mygyac.org
